5.06.2007

Social Consciousness for the Indie Crowd: Wear Your Music

The Indie set may have never got on board with Lance Armstrong's "Live Strong" campaign, but thanks to the music magazine Relix, hipsters don't have to flash those ubiquitous yellow bands to show that they care.

With its "Wear Your Music" campaign, Relix has procures guitar strings from rock icons including Brian May, Pete Townshend, and Les Paul to relative newcomers including The Shins, Death Cab for Cutie, Tenacious D, and My Morning Jacket to be recycled for a charitable cause.

Designer Hannah Garrison of AZU Studio turns these old guitar strings bracelets (see inset), and all proceeds will go to one of more than 20 charities chosen by the artist or by the WYM campaign. Prices for these unique items range from $75 to $300.

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