Livin' la Vida: Coldplay Auditions Opening Acts via YouTube

The internet: the gift that keeps on giving. Radiohead's MySpace Music video contest lead off the week, then Beck leaked two tracks from his upcoming album, followed by Weezer's YouTube single hitting the waves. Now it is Coldplay's turn as they premier a YouTube contest giving unknown groups the opportunity to open for one of the biggest bands in the world during the Viva la Vida tour. The contest is cooperating with radio stations in six markets: Boston, Chicago, Washington, D.C., Hartford, Philadelphia and San Jose, CA, the tour stops scheduled to feature fledgling artists/contest champions.

Contestants are to upload their videos onto YouTube, where a panel of judges of radio station employees will watch them and whittle the field down to fifteen. After that, fan voting reduces the finalists to three (sound familiar?). Coldplay will watch the final trio and give the green light to their favorite. The gran prix: 20 minutes of stage time as Coldplay’s opening act, $2,000 and ten tickets to the concert. To enter, check out Coldplay’s tour page.

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